Gene’s is a sausage shop in Chicago with serious design style — designed by Chicago designer, Erik Eertmoed. Of course I love the use of Archer and the pairing of Archer with the retro script is genius! :) haha

Well, even though it has a little hint of my own branding style in there, it is unique in its color palette and identity system. The witty copywriting is so fun and the immense branding, from print collateral to t-shirts to the packaging labels to the website, is seamless. And who can resist a graphic silhouette of a cow?!

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