BAKER ID

Design Work Life posted about the Evolution of the Baker Identity today and I was totally enthralled by each piece. I love seeing the progression of an identity, especially a well-designed one, so Baker’s evolution was so fun to see documented. And of course, I love what they’ve come up with most recently. It’s a strong system, using graphic elements like color, shape, and unique format to produce a cohesive, fun and modern identity. Oh how I wish I lived in Minnesota sometimes…that state has got some serious talent.

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